The goal of this research is to investigate consumer response to out-of-stock product in the produce category. We do this by comparing results from a survey conducted in Greece and the United States to previous research on consumer response to out-of-stock situations for other perishable and...

Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make...

In this analysis we compare WTP estimates of responses separately modelling choice sets of forced choices from those of unforced choices in order to measure the effect of forced choice in Choice experiment. This comparison is done while still maintain constant task complexity and evaluated in...