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Stability or instability : the impact of brand concepts on logo design preferences

Huang, Haiyang; Cai, Yuanyuan; Xu, Lisha - In: The journal of brand management : an international journal 28 (2021) 5, pp. 465-480

Persistent link: https://www.econbiz.de/10012601197

Influence of interfirm brand values congruence on relationship qualities in B2B contexts

He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173

Persistent link: https://www.econbiz.de/10011887323

Influence of two modes of intergenerational communication on brand equity

Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560

Persistent link: https://www.econbiz.de/10010496182

Perceived unfairness increases desire for unique products : the role of need for social status

Cai, Yuanyuan; Wang, Xuehua - In: Psychology & marketing 40 (2023) 3, pp. 469-483

Persistent link: https://www.econbiz.de/10014290748

Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation

Wu, Yi; Cai, Yuanyuan; Zhou, Xiaohan; Huang, Xinyi - In: Journal of business research : JBR 171 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014541929

Does target firm insider trading signal the target's synergy potential in mergers and acquisitions?

Suk, Inho; Wang, Mengmeng - In: Journal of financial economics 142 (2021) 3, pp. 1155-1185

Persistent link: https://www.econbiz.de/10012875934

ICT and socio-economic development : evidence from a spatial panel data analysis in China

Wang, Di; Zhou, Tao; Lan, Feng; Wang, Mengmeng - In: Telecommunications policy : the international journal … 45 (2021) 7, pp. 1-13

Persistent link: https://www.econbiz.de/10013336127

Price squeeze under fairness : the road to supply chain coordination with a powerful retailer

Wang, Mengmeng; Feng, Xiaojing - In: Journal of management analytics 9 (2022) 4, pp. 448-479

Persistent link: https://www.econbiz.de/10013538976

When the presidential candidate comes to town : the impact of Donald J. Trump's campaign rallies on local firms' environmental and social performance

Guo, Feng; Liu, Yonghong; Wang, Mengmeng; Zhang, Yiyang - In: Journal of business ethics : JBE 186 (2023) 3, pp. 531-552

This study investigates how the explicitly anti-prosocial and anti-pro-environmental speech by political elites affects firms' environmental and social (E&S) performance. Using the case of the Donald J. Trump (DJT) campaign for president in the United States when he gave out controversial and...

Persistent link: https://www.econbiz.de/10014321685

SEC comment letters on form S-4 and M&A accounting quality

Johnson, Bret A.; Lisic, Ling Lei; Moon, Joon Seok; … - In: Review of accounting studies 28 (2023) 2, pp. 862-909

Persistent link: https://www.econbiz.de/10014335950