The purpose of the paper is to understand the concept of femvertising in a cross-cultural study for countries that have not been examined in previous research. Twenty semi-structured in-depth interviews with women from Mexico and Hungary were analyzed using thematic content analysis. The novelty...

Researchers have acknowledged that women leadership plays an important role in the success of organizations. However, the effects of women leadership on the financial performance of firms are mixed results. This article focuses on women ownership (i.e., critical mass and ownership percentage) as...