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The joint-liability mechanism : controlling opportunism through peer monitoring among Chinese supplier groups
Hu, Qinfang; Chan, S. Fiona; Zhang, Guangling; Yang, Zhilin - In: The journal of business & industrial marketing 31 (2016) 5, pp. 640-653
Persistent link: https://www.econbiz.de/10011564324
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Impacts of cognitive and social distances on supply chain capability : the moderating effect of information technology utilization
Hu, Qinfang; Yu, Haowei; Wu, Huirong; Chen, Jing - In: The international journal of logistics management 35 (2024) 1, pp. 233-255
Persistent link: https://www.econbiz.de/10014484527
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 1-16). 2017
Persistent link: https://www.econbiz.de/10011529652
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Development and main contents of international branding research
Ju, Xuenan; Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 17-38). 2017
Persistent link: https://www.econbiz.de/10011529654
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"Monkey see, monkey do?" : the effect of construal level on consumers’ reactions to others’ unethical behavior
He, Yuanqiong; Zhang, Junfang; Zhou, Yuanyuan; Yang, Zhilin - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 455-472
Persistent link: https://www.econbiz.de/10012017543
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Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
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The developmental process of unethical consumer behavior : an investigation grounded in China
Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue; Waller, David - In: Journal of business ethics : JOBE 128 (2015) 2, pp. 411-432
Persistent link: https://www.econbiz.de/10010519145