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The effects of volume consolidation on buyer-supplier relationships : a study of Chinese firms
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao - In: Journal of purchasing and supply management 16 (2010) 3, pp. 152-162
Persistent link: https://www.econbiz.de/10008656630
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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of international marketing 18 (2010) 3, pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua; Yang, Zhilin - In: International marketing : emerging markets, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008937374
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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Cooperative norms, structural mechanisms, and supplier performance : empirical evidence from Chinese manufacturers
Cai, Shaohan; Yang, Zhilin; Jun, Minjoon - In: Journal of purchasing and supply management 17 (2011) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10008988973
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Inter-firm opportunism : a meta-analytic review and assessment of its antecedents and effect on performance
Wang, Xuehua; Yang, Zhilin - In: The journal of business & industrial marketing 28 (2013) 2, pp. 137-146
Persistent link: https://www.econbiz.de/10009723079
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Implementing supply chain information integration in China : the role of institutional forces and trust
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin - In: Journal of operations management 28 (2010) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003973599
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Relational ties or customized contracts? : an examination of alternative governance choices in China
Zhou, Kevin Zheng; Poppo, Laura; Yang, Zhilin - In: Journal of international business studies : JIBS ; an … 39 (2008) 3, pp. 526-534
Persistent link: https://www.econbiz.de/10003706906
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Development of cooperative norms in the buyer-supplier relationship : the Chinese experience
Cai, Shaohan; Yang, Zhilin - In: The journal of supply chain management : a global … 44 (2008) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10003708204