More and more firms today rely on product configurators to more efficiently and effectively meet increasingly diverse customers’ needs. In literature, however, the discussion of the performance outcomes of product configurator use is limited and largely based on anecdotal evidence. Our paper...

International entrepreneurship literature has indicated that entrepreneurs often increase international activities along unexpected lines of reasoning without having a precise goal, resulting in “unplanned” internationalization. We argue that “unplanned” internationalization does not...

Purpose The purpose of this paper is to focus on online sales configurators (SCs), also known as mass-customization toolkits, which enable consumers to self-customize their product solutions online. The paper aims to provide new insights into which characteristics of an online SC increase the...

Offers a reference model for the study of influences that new approaches to channel co‐ordination have on company operating performance. Presents three propositions concerning the management of flow and quality. Explores these propositions by means of an empirical investigation of...

This paper provides guidelines for the design and execution of survey research in operations management (OM). The specific requirements of survey research aimed at gathering and analysing data for theory testing are contrasted with other types of survey research. The focus is motivated by the...

Purpose – The purpose of this paper is to develop a theory of the organizational changes related to the production‐planning process that facilitate application of form postponement (FP), an increasingly popular operations‐design principle meant to alleviate the negative impact of product...