Charters, Stephen; Spielmann, Nathalie; Babin, Barry J. - In: European Journal of Marketing 51 (2017) 4, pp. 748-771
Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors conceptually analyse the role of place in marketing by...