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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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How to innovate with a brand community
Parmentier, Guy - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 78-89
Persistent link: https://www.econbiz.de/10011428756
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A Netnographic analysis of Facebook content strategy of World's top 10 management institutes
Pillai, Anandan; Chauhan, Kalpana - In: International journal of e-business research : an … 11 (2015) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10011306289
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Understanding participation in company social netnorks
Martins, Carla Sofia; Patrício, Lia - In: Journal of service management 24 (2013) 5, pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
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Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy; Pradhan, Debasis; Swani, Kunal - In: International journal of consumer studies 46 (2022) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10013390746