Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - In: Journal of business market management : JBM 9 (2016) 1, pp. 597-622
impacts on customers and employees in service environments. The paper extends Bitner's servicescape model (1992) and combines … scent perception and evoked internal and behavioral reactions in a servicescape. We derive 11 key findings, which need to be … introduced into the servicescape. Therefore, an active indoor air quality management should be generally a key task for managers …
