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Doing anthropology in consumer research
Sunderland, Patricia L.; Denny, Rita Mary Taylor - 2007
Persistent link: https://www.econbiz.de/10003517742
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Consumer segmentation in practice : an ethnographic account of slippage
Sunderland, Patricia L.; Denny, Rita Mary Taylor - In: Inside marketing : practices, ideologies, devices, (pp. 137-161). 2011
Persistent link: https://www.econbiz.de/10008937371
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Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life
Denny, Rita M.; Sunderland, Patricia L. - In: Journal of business research : JBR 58 (2005) 10, pp. 1456-1463
Persistent link: https://www.econbiz.de/10006715242
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Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life
Denny, Rita M.; Sunderland, Patricia L. - In: Journal of Business Research 58 (2005) 10, pp. 1456-1463
Persistent link: https://www.econbiz.de/10005473596
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Pushing the boundaries of ethnography in the practice of market research
Denny, Rita M. - In: Handbook of qualitative research methods in marketing, (pp. 430-439). 2006
Persistent link: https://www.econbiz.de/10003446411
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Entering entertainment: creating consumer documentaries for corporate clients
Sunderland, Patricia L. - In: Handbook of qualitative research methods in marketing, (pp. 371-383). 2006
Persistent link: https://www.econbiz.de/10003446363
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The art of pedagogy
Sunderland, Patricia L. - In: Journal of customer behaviour 22 (2023) 4, pp. 276-283
Persistent link: https://www.econbiz.de/10015056438