Handbook of Anthropology in Business
Year of publication: |
2016
|
---|---|
Authors: | Denny, Rita M. |
Other Persons: | Sunderland, Patricia L. (contributor) |
Publisher: |
Walnut Creek : Taylor and Francis |
Subject: | Anthropologie | Anthropology | Wirtschaftskultur | Economic culture | Ethnologie | Ethnology | Management | Welt | World | Wirtschaftssoziologie | Economic sociology |
Description of contents: |
30 In Pursuit of Strategy: Anthropologists in Advertising
Table of Contents [gbv.de]
|
Extent: | 1 Online-Ressource (838 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-1-61132-171-5 ; 978-1-315-42784-3 ; 978-1-61132-171-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Enterprise anthropology: the fourth evolution of anthropology
Zhang, Jijiao, (2017)
-
Why do the Indians wear Adidas? : or, culture contact and the relations of consumption
Wilk, Richard R., (2016)
-
Edwards, Gareth, (2015)
- More ...
-
Denny, Rita M., (2005)
-
Consumer segmentation in practice : an ethnographic account of slippage
Sunderland, Patricia L., (2011)
-
Doing anthropology in consumer research
Sunderland, Patricia L., (2007)
- More ...