1. Culture and the study of sport management / Vassil Girginov -- 2. Sport, Muslim identities and cultures in the UK, an emerging policy issue : case studies of Leicester and Birmingham / Mahfoud Amara & Ian P. Henry -- 3. Cross-sectoral variation in organizational culture in the fitness...

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly,...