Marketing technologies : corporate cultures and technological change

Elena Simakova

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.

MoreLess

Year of publication:	2013
Authors:	Simakova, Elena
Publisher:	New York, N.Y. : Routledge,
Subject:	Technischer Fortschritt \| Technological change \| Unternehmenskultur \| Corporate culture \| Marketing \| Technologiepolitik \| Technology policy

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 online resource (xvi, 185 pages)
Series:	Routledge studies in innovation, organization and technology ; 25
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages [168]-181) and index.
ISBN:	978-0-203-10203-9 ; 978-1-136-23810-9 ; 978-1-136-23805-5 ; 978-1-136-23809-3 ; 978-0-415-62477-0 ; 978-1-138-20599-4
Other identifiers:	10.4324/9780203102039 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015067500