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This study addressed the connection between the organisational performance of data analytics and the elements that contribute to knowledge integration (KI) in family businesses under the scope of the knowledge-based view theory. The conceptual model was validated based on the responses of 135...
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This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...
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Purpose: The purpose of this article is to provide a comprehensive understanding of the roots of family firms' competitive advantages by defining and testing the familiness learning mechanisms that emerge from the interaction between family and firm. Because family members are economically,...
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