Purpose Considering the role of community outreach of a Higher Education Institution (HEI) in promoting sustainable regional development, based on the objectives of the UN 2030 Agenda, the present study aims to verify, with the usage of an Artificial Intelligence (AI) tool, the alignment of...

Managing customer retention is critical to a company's proftability and frm value. However, predicting customer churn is challenging. The extant research on the topic mainly focuses on the type of model developed to predict churn, devoting little or no efort to data preparation methods. These...