Kim, Jong Min; Kim, Miyea; Key, Sookyoung - In: Journal of Research in Interactive Marketing 14 (2020) 4, pp. 391-412
Purpose: Many online review sites, such as TripAdivisor.com, encourage review posters to upload a profile photo to improve the perceived reliability of online reviews. This study aims to examine the roles of reviewer profile photos in the online review generation and consumption processes....