Narrow search
Showing 61 - 70 of 322
Cover Image
When is it necessary to localise product packaging?
Khan, Huda; Lockshin, Larry; Lee, Richard; Corsi, Armando - In: The journal of consumer marketing 34 (2017) 5, pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Cover Image
Redefining the organizational resilience construct using a frame based methodology : a new perspective from the ecology based approach
Khan, Huda; Ozkan, Kubilay S. L.; Deligonul, Seyda; … - In: Journal of business research : JBR 172 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014546071
Cover Image
Consumer packaging strategy : localisation in Asian markets
Khan, Huda; Lee, Richard; Chrysochou, Polymeros - 2023 - 1 edition
Persistent link: https://www.econbiz.de/10014022443
Cover Image
Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
Cover Image
Tackling obesity in aged-care homes : the effects of environmental cues
Lau, Hei Tong; Khan, Huda; Lee, Richard; Lockshin, Larry S. - In: European journal of marketing 56 (2022) 11, pp. 3054-3077
Persistent link: https://www.econbiz.de/10013457411
Cover Image
A sustainable retailer's journey to sustainable practices : prioritizing the customer and the planet
Ghaffar, Abdul; Islam, Tahir; Khan, Huda; Kincl, Tomas; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364468
Cover Image
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda; Khan, Hina; Abosag, Ibrahim; Ghauri, Pervez N. - In: Industrial marketing management : the international … 111 (2023), pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Cover Image
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Cover Image
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Cover Image
Critical perspective on consumer animosity amid Russia-Ukraine war
Akhtar, Nadeem; Khan, Huda; Siddiqi, Umar Iqbal; Islam, … - In: Critical perspectives on international business 20 (2024) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10014500217