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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing
Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024
virtual world, a conceptual perspective on virtual influencers and influencer marketing -- Chapter 8. Virtual world, fear of … missing out and its impact on impulsive buying -- Chapter 9. Virtual Influencers, the Future of Marketing and Branding … and trustworthy. This edited book examines this new era of marketing by focusing on the impact of employing celebrities …
Persistent link: https://www.econbiz.de/10015053252
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
of effective social media marketing and increase consumer buying intent. …
Persistent link: https://www.econbiz.de/10012669053
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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun; Kim, Mikyoung; Choi, Yung Kyun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277