Flaherty, Theresa (contributor); Clarke, Irvine (contributor) - 2005
Preface -- 1. Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E … barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele … systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- 12. Legal online marketing issues : the opportunities and …