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Preface -- 1. Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E … barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele … systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- 12. Legal online marketing issues : the opportunities and …
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-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design …
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Front Matter -- Contents -- Preface -- Executive Summary -- Introduction 1 -- Introduction 2 -- Welcome to the New Economy -- Defining and Measuring the New Economy -- Drivers of the New Economy -- Communications and Software -- Applications and Policy Issues -- Roundtable Discussion -- Appendix...
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Cover -- Half-Title -- Title -- Copyright -- Contents -- Preface -- Chapter 1: What is Blockchain? -- 1.1 Introduction -- 1.2 Distributed Computing -- 1.3 Centralization vs. Decentralization -- 1.4 Permissioned vs. Permissionless -- 1.5 Bitcoin -- 1.6 Proliferation of Blockchain Technology --...
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This report discusses how the digital transformation - digital technologies, data and software, AI-based analytics and other advances - is changing innovation processes and outcomes. It highlights the general trends across the economy and factors behind sector-specific dynamics, including...
Persistent link: https://www.econbiz.de/10014328287
This volume documents the links among trade, colonialism, and forms of representation. Examining trade in commodities as diverse as illicit drugs, liquor, bananas, disease, tourism, adventure fiction, and modern aboriginal art, as well as cultural exchanges in politics, medicine, and literature,...
Persistent link: https://www.econbiz.de/10012688296
teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and … Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students …
Persistent link: https://www.econbiz.de/10012688832