Advances in electronic marketing

[edited by] Irvine Clarke III, Theresa B. Flaherty

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

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Alternative title:	Electronic marketing
Year of publication:	2005
Other Persons:	Flaherty, Theresa (contributor) ; Clarke, Irvine (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Electronic Commerce \| E-commerce
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	Online-Ressource(electronic texts (xv, 318 p. : ill.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-59140-323-4 ; 1-59140-323-5 ; 978-1-59140-678-5 ; 1-59140-321-9 ; 978-1-59140-678-5 ; 1-59140-321-9 ; 978-1-59140-679-2 ; 1-59140-322-7
Other identifiers:	10.4018/978-1-59140-321-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011725786