Narrow search
Showing 71 - 80 of 214
Cover Image
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Cover Image
Reflections from (past) editors
Kannan, P. K.; Hung, Iris W.; Reinartz, Werner J. - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
Cover Image
The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Cover Image
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 369-394). 2012
Persistent link: https://www.econbiz.de/10009316691
Cover Image
A question of format? : the importance of retail format differences for unplanned purchases
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219816
Cover Image
For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219817
Cover Image
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
Cover Image
Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J. - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 341-356). 2020
Persistent link: https://www.econbiz.de/10012301903
Cover Image
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.; Reinartz, Werner J.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Cover Image
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794
Persistent link: https://www.econbiz.de/10012107317