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Role of marketing and business approach on SME development

Bajrami, Hykmete; Fejza, Vjosa - In: Mokslo darbai / Vilniaus Universitetas 98 (2019) 2, pp. 76-84

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

Persistent link: https://www.econbiz.de/10012264766

Sustainable outcomes of an experiential learning project in a principles of marketing course

Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14

Persistent link: https://www.econbiz.de/10012257878

Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue

Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10012257939

Marketing and management : a complex adaptive system view

Basile, Gianpaolo; Scozzese, Giancarlo; Ferri, Maria … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 134-148

Persistent link: https://www.econbiz.de/10011573171

Introduction to the special issue : religion and macromarketing

Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376

Persistent link: https://www.econbiz.de/10011623700

A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation

Pattinson, Hugh M. - In: International journal of business environment : IJBE 8 (2016) 2, pp. 87-104

Persistent link: https://www.econbiz.de/10011624586

A conceptual analysis of halal beef value chain and market potential in Nigeria

Kuka, Musa Gambo Kasuwar; Jakada, Balarabe A. - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 113-122

Persistent link: https://www.econbiz.de/10011720993

The study of marketing mix within higher schools

Pugach, Valentin Nikolaevich - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 161-168

Persistent link: https://www.econbiz.de/10011721251

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Reflections on jazz training and marketing education : what makes a great teacher?

Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444

Persistent link: https://www.econbiz.de/10011645938