Introduction to the special issue : religion and macromarketing
Year of publication: |
December 2016
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Authors: | Benton, Raymond |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 4, p. 373-376
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Subject: | religion | macromarketing | marketing | anti-consumption | consumer culture | ideology | Religion | Konsumentenverhalten | Consumer behaviour | Marketing | Internationales Marketing | International marketing | Konsumentenboykott | Consumer boycott |
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