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Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
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Customers’ Review Content and Their Referral and Repurchase Behaviors
Liu, Ruhan; Zhang, Wanqing; Chintagunta, Pradeep K. - 2023
In today’s digital economy, online reviews have become increasingly important for businesses and consumers. However, the downstream impacts of customer review content on reviewers’ own decisions are not well understood. The authors explore the relationships between customer review content...
Persistent link: https://www.econbiz.de/10014344190
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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The impacts of IT capability on internet-enabled supply and demand process integration, and firm performance in manufacturing and services
Liu, Hefu; Huang, Qian; Wei, Shaobo; Huang, Liqiang - In: The international journal of logistics management 26 (2015) 1, pp. 172-194
Persistent link: https://www.econbiz.de/10011326546
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Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang; Huang, Liqiang; Tan, Chuan-hoo; Wei, Kwok Kee - In: International journal of electronic commerce : IJEC 17 (2012/13) 4, pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
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Comprehension and assessment of product reviews : a review-product congruity proposition
Huang, Liqiang; Tan, Chuan-hoo; Ke, Weiling; Wei, Kwok Kee - In: Journal of management information systems : JMIS 30 (2013/2014) 3, pp. 311-343
Persistent link: https://www.econbiz.de/10010358060
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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Do we order product review information display? How?
Huang, Liqiang; Tan, Chuan-hoo; Ke, Weiling; Wei, Kwok Kee - In: Information & management : the internat. journal of … 51 (2014) 7, pp. 883-894
Persistent link: https://www.econbiz.de/10010431283
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Not too much nor too little : salience bias in mobile plan choices
Jin, Haofeng; Lu, Zhentong; Huang, Liqiang; Dou, Junsheng - In: Telecommunications policy : the international journal … 45 (2021) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10012614815
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Operationalizing regulatory focus in the digital age : evidence from an e-commerce context
Wu, Ji; Huang, Liqiang; Zhao, J. Leon - In: Management information systems : mis quarterly 43 (2019) 3, pp. 745-764
Persistent link: https://www.econbiz.de/10012062078