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Too Time-Crunched to Seek Variety : The Influence of Parenting Motivation on Consumer Variety Seeking

Liang, Yitian (Sky); Huang, Zhongqiang; Su, Lei - 2022

Parenting motivation, the inspiration and drive to take care of one’s children, is regarded as a powerful instinct for facilitating human reproduction. In a set of hypotheses, we address how, why, and among whom parenting motivation affects a pervasive decision-making tendency, namely variety...

Persistent link: https://www.econbiz.de/10014077170

Does a firm's product recall strategy affect it's financial value?

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41

Persistent link: https://www.econbiz.de/10003793931

Survival in markets with network effects : product compatibility and order-of-entry effects

Wang, Qi; Chen, Yubo; Xie, Jinhong - In: MSI reports : working paper series (2009) 2, pp. 83-103

Persistent link: https://www.econbiz.de/10003885337

Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: Journal of marketing 73 (2009) 6, pp. 214-226

Persistent link: https://www.econbiz.de/10003901185

Survival in markets with network effects : product compatibility and order-of-entry effects

Wang, Qi; Chen, Yubo; Xie, Jinhong - In: Journal of marketing 74 (2010) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10008826534

Online social interactions : a natural experiment on word of mouth versus observational learning

Chen, Yubo; Wang, Qi; Xie, Jinhong - In: Journal of marketing research : JMR 48 (2011) 2, pp. 238-254

Persistent link: https://www.econbiz.de/10008988453

Product-harm crisis management and firm value

Liu, Yong; Chen, Yubo; Ganesan, Shankar; Hess, Ronald - In: Handbook of marketing and finance, (pp. 293-314). 2012

Persistent link: https://www.econbiz.de/10009552395

Social learning in networks of friends versus strangers

Zhang, Jurui; Liu, Yong; Chen, Yubo - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 573-589

Persistent link: https://www.econbiz.de/10011313058

Social media metrics : a framework and guidelines for managing social media

Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298

Persistent link: https://www.econbiz.de/10010242273

When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews

Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-134

Persistent link: https://www.econbiz.de/10009737482