Purpose: Due to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the mobile AR service on consumers' purchase behavior and brand awareness in beauty industry. And this study...

We study a family of stylized dynamic assortment planning problems, where for each arriving customer, the seller offers an assortment of substitutable products and customer makes the purchase among offered products according to a discrete choice model. This paper considers two popular choice...

A firm makes pricing and inventory replenishment decisions for a product over T periods to maximize its expected total profit. Demand is random and price sensitive, and unsatisfied demands are lost and unobservable (censored demand). The firm knows the demand process up to some parameters and...

In the recent decades, the advance of information technology and abundant personal data facilitate the application of algorithmic personalized pricing. However, this leads to the growing concern of potential violation of privacy due to adversarial attack. To address the privacy issue, this paper...

This paper studies the dynamic pricing problem under model mis-specifi cation settings. To characterize the model mis-specification, we extend the "eps-contamination model | the most fundamental model in robust statistics and machine learning, to the online setting. In particular, for a selling...