COVID-19 pandemic has drastically transformed various aspects of daily life, and its impact on global economic activity has been severe. As a result, Microfinance Institutions (MFIs) have become increasingly important in improving the standard of living for the poor. This study aims to...

Research study is a comparative study of the returns of the two mutual funds which are close ended and open ended mutual fund, quarterly data of Net Asset Values NAV of both the funds from 2008-2012 (inclusive) was taken and the return on those NAVs was calculated through natural log (LN)...

The purpose of the study is to determine the impact of exchange rate on Balance of Payment, through investigation of Pakistan Economy. Thus in order to ascertain the volatility of exchange rates & its tendency on balance of payment, monthly data was collected of Exchange rate and Balance of...

The Competition is increasing day by day in Business arena and one who reacted timely against these frequent changes can survive in the competition, same in the field of pharmaceutical marketing, every day different companies bringing different brands with continuously increasing the size of...

This study examines how competitive intelligence is important to make the marketing effective for a business. Competitive intelligence is a phenomenon in the business world that has started gaining more importance and attention. Competitive intelligence is the both external and internal...

The objective of this study is to determine role of packaging and labeling on Pakistani consumer's Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves in...

In this study, the researchers have tried to investigate the motivational factors that lead to change their mind to switch from 2G to 3G technologies (Mobile Telecommunication Technology) in Karachi. The main objective of this research is to find out the motivational factors that lead to change...

The objective of this study is to determine role of packaging and labeling on Pakistani consumer’s Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves...

This paper is aimed at determining the effect of stress on job performance of employees. It is based on empirical research conducted on 133 employees of private sector’s Universities in Karachi that are providing education in the disciplines of Business Administration, Engineering, Medicine,...