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The circulation of shoppers is the ultimate determinant of the success or failure of planned shopping centres and the retail outlets therein. However, as a consequence of the practical difficulties involved, this issue has attracted relatively little empirical research. A week‐long observation...
Persistent link: https://www.econbiz.de/10014803678
As more men adopt the role of grocery shopper, the potential grows for positioning a supermarket chain against the male shopper. Anecdotal evidence and previous research suggested differences between male and female shoppers over the time taken to shop. A study is presented where male and female...
Persistent link: https://www.econbiz.de/10014803682
Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct...
Persistent link: https://www.econbiz.de/10014803705
Explores the usefulness of capturing information about the shopper basket from computerized scanners, instead of only using data based on article umbers. Shopper baskets, as reflected by the receipt, are more akin to the consumer′s shopping problem and can be used to study shopping behaviour...
Persistent link: https://www.econbiz.de/10014803714
The presence of a written shopping list on a major grocery buying trip to the supermarket is tangible evidence of out‐of‐store planning by the shopper. This pre‐planning may influence both time spent in store and grocery expenditure, two factors of importance to supermarket retailers. Set...
Persistent link: https://www.econbiz.de/10014803726
Examines complaint alternatives, identifies the relationships between consumer complaint behaviour, the store patronized and consumer complaint behaviour relative to the price of the garment purchased. Questionnaire results from 479 respondents who purchased garments from either a mass merchant,...
Persistent link: https://www.econbiz.de/10014803740
Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and...
Persistent link: https://www.econbiz.de/10014803742
Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains to the ational, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro‐scale retail location; that is, location...
Persistent link: https://www.econbiz.de/10014803745
The recent advent of the limited line discounters Aldi and Netto, coupled with the current recession, has opened up the potential for considerable change in grocery shopping behaviour patterns in the UK. Examines the attributes of grocery discounters and their already established customer base....
Persistent link: https://www.econbiz.de/10014803755
Investigates retailers′ relative influence on consumers′ sequential decision‐making process of forming evoked sets and then making purchase decisions from the evoked sets. Describes a study in which consumers report on 23 durable goods grouped into three product categories. Evoked set...
Persistent link: https://www.econbiz.de/10014803773