Investigates the impact of retail customers’ attitudes towards local retail establishments and their impact on local retail trading behaviour. Heads of 206 households were interviewed by telephone in two separate Indiana towns, each located approximately 55 miles from a major metropolitan...

This study present the results of a survey of senior level retail executives in the USA. Responses provide an indication of retail perceptions surrounding the order fulfilment process. As retailers look ahead towards 2000, technological readiness will drive virtually all retailer expectations of...

Research into store image, market positioning and store choice has mainly been carried out in supermarkets or department stores and only a limited amount in speciality retailing. This study uses conjoint analysis to examine the way consumers choose where to purchase menswear fashion clothing,...

Although there has been some research into young consumers, for instance their approaches to product categorization; their decision‐making strategies; and their role in family decision making, considerable work remains to be done to understand how young consumers develop brand loyalty, brand...

This article sets out to explore the role of clothes as compensatory consumption in men’s lives from an experimental perspective, presenting preliminary findings from the current research based on case studies of three adult males. This is part of a much larger study into compensatory...

Attempts to construct consumer typologies are an enduring feature of retailing research and frequently centre on economic and demographic characteristics. Such research highlights the relatively poor understanding of real‐life consumer behaviour and, in particular, the need to develop more...

Many factors affect the store patronage decision, e.g. location, service levels, pricing policies, merchandise assortment, store environment and store image, but very little research has considered stress as a determinant. This is despite the increase in dual income families and longer working...

This research analyses the in‐store behaviour of children and their parents while shopping for children’s clothing. Data were collected by unobtrusively observing and recording the behavior of parents and children in retail stores. Results indicate that a purchase was more likely where both...

Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate marketing strategies toward meeting the needs and wants of consumers. One important factor explaining consumer behavioral...

Previous situational influence research has focused primarily on consumption/usage behavior leaving many unanswered questions with respect to the nature of this influence on shopping/purchase behavior. The present study, in an application of Magnusson’s interactionist framework, investigates...