Chapter 1: Evolving Research and Practices in Internal Communication -- Chapter 2: Leaders as Communication Agents -- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management -- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication -- Chapter...

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged...