bases of different BM designs that eventually reverberate on firm performance, SMEs should carefully balance their financial …

Purpose – Marketing has been seen as one of the greatest problems faced by small- and medium-sized enterprises (SMEs … paper is to determine the importance and role of entrepreneurial marketing in SMEs. Design/methodology/approach – To reach … this goal, a qualitative approach was adopted, with two case studies (SMEs) selected. As data-collecting instruments …

between e-commerce adoption and performance of SMEs? And, more importantly, does the degree of entrepreneurial orientation … moderate the relationship between e-commerce adoption and SME performance? Design/methodology/approach – Data were collected … from a sample of 55 manufacturing and service SMEs located in the state of Texas, USA, between 2008 and 2009 using a …

Purpose – The purpose of this paper is to examine how SMEs with varying growth intentions differ from each other with … market or brand orientation. Design/methodology/approach – Responses from 492 SMEs were analysed. They were clustered into … differed in their market or brand orientation. Findings – The results indicate that the higher growth intention group the SME …

instrument to measure SME-friendly procurement policy. It uses SMEs as research informants instead of public buyers.  …-size enterprise (SME)-friendly policy and their participation and success in public procurement. Design …/methodology/approach – Hypothesised relationships between SME-friendly policy and three outcome variables – frequency of tendering, success rate in public …

corporate governance mechanisms within the UK SME context. This framework is of importance because of the limited external … financial resources SMEs might face. Design/methodology/approach The authors consider the endogeneity problem between corporate … value in the sample. Concerning the corporate governance index (CGI), the authors detect that big SMEs and those with low …

following as a first-order practice that small- and medium-sized enterprises (SMEs) can employ to gain followers instantly on … offer preliminary insights for future studies on Instagram marketing in SMEs. Practical implications Companies can attain … platforms. Originality/value There is a paucity of research focussing on Instagram marketing in SMEs. The model in this study …

empirical study of 91 Austrian SMEs which covers a time period of ten years. Strategy formation was captured by an analysis of …

-sized enterprises (SMEs). Design/methodology/approach – An examination of the literature was undertaken to review the studies on open … innovation in SMEs. The selected articles were classified in different themes and analyzed accordingly. Findings – The study … finds that adopting OI by SMEs improves their overall innovation performance. The authors found that a larger number of …