Coleman, Linda Jane; Wu, Pei-Ling; Luther, Raminder - In: Journal of Business Research 67 (2014) 6, pp. 1136-1144
Deborah Lunt had wanted to see a business building with her name on it since she was thirteen years old. She now wanted to build upon the reputation that she had earned through her twenty years in the hair-care industry. She decided to move from the upscale streets of Boston to the suburbs where...