Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Year of publication: |
2014
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Authors: | Coleman, Linda Jane ; Wu, Pei-ling ; Luther, Raminder K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1136-1144
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Subject: | Customers | Hair | Start-up | Service industry | Style | Written marketing plan | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Dienstleistungssektor | Erfolgsfaktor | Success factor | Entrepreneurship | Entrepreneurship approach | Beziehungsmarketing | Relationship marketing | Marketing |
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