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Consumer insights from text an...
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Consumer behaviour
45
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45
Viral marketing
25
Virales Marketing
25
Personality psychology
14
Persönlichkeitspsychologie
14
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13
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10
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word of mouth
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language
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natural language processing
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119
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53
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4
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Berger, Jonah
114
Moore, Sarah
35
Moore, Sarah G.
19
Packard, Grant
19
Grunberg, Leon
11
Fitzsimons, Gavan J.
10
Sela, Aner
10
Chan, Cindy
7
Greenberg, Edward S.
6
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Shiv, Baba
5
Sorensen, Alan T.
5
Attai, Deanna J.
4
Berry, Leonard L.
4
Danaher, Tracey S.
4
Draganska, Michaela
4
Greenberg, Edward
4
Heath, Chip
4
Howard, Chuck
4
Moore, S.
4
Sikora, Patricia
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
Dahl, Darren W.
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Manchanda, Puneet
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Pattabhiramaiah, Adithya
3
Pope, Devin
3
Schweidel, David A.
3
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Graduate School of Business, Stanford University
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European Real Estate Society - ERES
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing research : JMR
14
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of Consumer Research
11
MSI reports : working paper series
10
Journal of consumer research : JCR ; an interdisciplinary journal
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing
4
Journal of service research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
GMU Working Paper in Economics
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of management studies : JMS
2
Journal of organizational change management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Research Papers / Graduate School of Business, Stanford University
2
Research paper series / Stanford Graduate School of Business
2
Consumer Psychology Review
1
Consumer psychology in a social media world
1
Consumer psychology review
1
ERES
1
Economic and industrial democracy : EID ; an international journal
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health Economics Review
1
Health economics review
1
Human resource management
1
Human resources abstracts : an international information service
1
Journal of Economic Psychology
1
Journal of European industrial training
1
Journal of International Development
1
Journal of Management Studies
1
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1
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ECONIS (ZBW)
115
OLC EcoSci
37
RePEc
22
EconStor
1
Other ZBW resources
1
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11
Working with generationally similar or different colleagues : impacts on perceptions of generational stereotypes and work-related attitudes
Moore, Sarah
;
Krause, Alan
- In:
The psychologist-manager journal : official journal of …
24
(
2021
)
2
,
pp. 115-139
Persistent link: https://www.econbiz.de/10012613307
Saved in:
12
Emerging from turbulence : Boeing and stories of the American workplace today
Grunberg, Leon
;
Moore, Sarah
-
2016
Persistent link: https://www.econbiz.de/10011406557
Saved in:
13
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
14
How verb tense shapes persuasion
Packard, Grant
;
Berger, Jonah
;
Boghrati, Reihane
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
Saved in:
15
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
16
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
17
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
18
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
19
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
20
Analysing strategic activity through narrative analysis
Moore, Sarah
- In:
Managing strategy implementation : an organizational …
,
(pp. 44-56)
.
2000
Persistent link: https://www.econbiz.de/10001549850
Saved in:
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