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Going beyond optimal distinctiveness : strategic positioning for gaining an audience composition premium

Majzoubi, Majid; Zhao, Eric Yanfei - In: Strategic management journal 44 (2023) 3, pp. 737-777

Persistent link: https://www.econbiz.de/10014301278

Data-driven optimization for commodity procurement under price uncertainty

Mandl, Christian; Minner, Stefan - In: Manufacturing & service operations management : M & SOM 25 (2023) 2, pp. 371-390

Persistent link: https://www.econbiz.de/10014301916

Analysis of customers' satisfaction with baby products : the moderating role of brand image

Nilashi, Mehrbakhsh; Abumalloh, Rabab Ali; Samad, Sarminah - In: Journal of retailing and consumer services 73 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014303217

Machine Learning zur Modellbildung im Marketing

Nufer, Gerd; Muth, Manuel - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 52 (2023) 6, pp. 40-43

Persistent link: https://www.econbiz.de/10014303873

Gender stereotypes in user-generated content

Kerkhof, Anna; Reich, Valentin - 2023

Gender stereotypes pose an important hurdle on the way to gender equality. It is difficult to quantify the problem, though, as stereotypical beliefs are often subconscious or not openly expressed. User-generated content (UGC) opens up novel opportunities to overcome such challenges, as the...

Persistent link: https://www.econbiz.de/10014320085