Kinley, Tammy R.; Forney, Judith A.; Kim, Youn‐Kyung - In: International Journal of Culture, Tourism and … 6 (2012) 3, pp. 266-278
Purpose – Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different...