This article investigates the performance of EU-based transnational marketing joint ventures (MJVs) through a set of case studies. The results emphasise the instability inherent in MJVs, and in most cases instability reflected poor performance rather than the evolution of a successful venture in...

In this article the implications of the Single European Act for corporate strategy are explored through a study of integrated production in the EU. The results suggest that corporate strategy will continue to be dominated in most industries by national rather than global or European...

This article examines a successful Anglo-German joint venture in order to compare approaches in the two countries when faced with the same strategic investment decision. The case uniquely illustrates some of the key contrasts found in a more extensive study of strategic investment decisions...