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Consumer behaviour
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Babin, Barry J.
160
Chebat, Jean-Charles
30
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24
Spielmann, Nathalie
15
Borges, Adilson
14
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13
Boles, James S.
12
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12
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11
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8
Zikmund, William G.
7
Allard, Thomas
6
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5
Krey, Nina
5
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4
Chung, Christina
4
Lai, Fujun
4
Lopez, Tará Burnthorne
4
Moulard, Julie Guidry
4
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4
Bari, Abdullahel
3
Birou, Laura M.
3
Crispo, Martine
3
Darrat, Mahmoud A.
3
Iyer, Rajesh
3
James, Kevin
3
James, Kevin W.
3
James, Kevin William
3
Lee, Choong-Ki
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Lee, Yong-Ki
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Socha, Stanislaw
3
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6
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ECONIS (ZBW)
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OLC EcoSci
53
RePEc
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Other ZBW resources
20
USB Cologne (EcoSocSci)
5
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An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
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2
On the dysfunctional consequences of salesperson exhaustion
Darrat, Mahmoud
;
Atinc, Guclu
;
Babin, Barry J.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011489686
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3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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4
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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5
Common methods variance detection in business research
Fuller, Christie M.
;
Simmering, Marcia J.
;
Arinc, Guclu
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3192-3198
Persistent link: https://www.econbiz.de/10011507979
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6
Should we use single items? : better not
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
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7
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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8
Empathy, nonverbal immediacy, and salesperson performance : the mediating role of adaptive selling behavior
Limbu, Yam B.
;
Jayachandran, Chinnappa Naidu
;
Babin, …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 654-667
Persistent link: https://www.econbiz.de/10011564327
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9
What is augmented reality marketing? : its definition, complexity, and future
Rauschnabel, Philipp A.
;
Babin, Barry J.
;
Dieck, M. …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
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10
A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)
Babin, Barry J.
;
Moulard, Julie Guidry
;
Lindquist, Jay D.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 454-463
Persistent link: https://www.econbiz.de/10012819696
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