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Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar; Anurag Singh; Rana, Nripendra P.; … - In: Journal of business research : JBR 164 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
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"Better together" : right blend of business strategy and digital transformation strategies
Mishra, Deepa Bhatt; Haider, Imran; Gunasekaran, Angappa; … - In: International journal of production economics 266 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014440116
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Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu; Rana, Nripendra P.; Parayitam, … - In: Journal of consumer behaviour 23 (2024) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja; Parayitam, Satyanarayana; Sharma, Anuj; … - In: Journal of business research : JBR 142 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh; Patel, Ashok Kumar; Parayitam, Satyanarayana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
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Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar; Anurag Singh; Parayitam, Satyanarayana - In: Journal of advances in management research : JAMR 20 (2023) 2, pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
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Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 141 (2022), pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
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The impact of online vs. offline acculturation on purchase intentions : a multigroup analysis of the role of education
Kizgin, Hatice; Jamal, Ahmad; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 130 (2021), pp. 724-735
Persistent link: https://www.econbiz.de/10012544912
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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Lockdown and sustainability : an effective model of information and communication technology
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Wright, … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012671730