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Towards a marketing renaissanc...
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Relationship marketing
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Grönroos, Christian
209
Sheth, Jagdish N.
9
Holmqvist, Jonas
8
Helle, Pekka
7
Ravald, Annika
7
Finne, Åke
6
Ojasalo, Katri
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Van Vaerenbergh, Yves
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Fisk, Raymond P.
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Gummerus, Johanna
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Gummesson, Evert
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Kauppinen-Räisänen, Hannele
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Bowen, David E.
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Davey, Janet
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Strandvik, Tore
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Voima, Päivi
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Edvardsson, Bo
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FitzPatrick, Mary
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Groth, Markus
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Heinonen, Fredrik
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Holmlund, Maria
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Holtom, Brooks C.
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Isoniemi, Kristina
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Kuusela, Hannu
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Leroi-Werelds, Sara
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Lindholm, Michael
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Moutinho, Luiz
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Saarijärvi, Hannu
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Sparks, Leigh
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Streukens, Sandra
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Subramony, Mahesh
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Bank, kund och samhälle i globaliseringens tid : en antologi tillägnad Goran Collert
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ECONIS (ZBW)
107
Other ZBW resources
43
OLC EcoSci
32
USB Cologne (EcoSocSci)
21
RePEc
6
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51
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
52
Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian
;
Helle, Pekka
- In:
Journal of service management
21
(
2010
)
5
,
pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
Saved in:
53
How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas
;
Grönroos, Christian
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
Saved in:
54
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
55
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
56
The role of psychological distance in value creation
Holmqvist, Jonas
;
Guest, Duncan
;
Grönroos, Christian
- In:
Management decision : MD
53
(
2015
)
7
,
pp. 1430-1451
Persistent link: https://www.econbiz.de/10011406808
Saved in:
57
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
58
Internes Marketing : kundenorientierte Mitarbeiter auf allen Unternehmensebenen
George, William R.
;
Grönroos, Christian
- In:
Internes Marketing : Integration der Kunden- und …
,
(pp. 45-68)
.
1999
Persistent link: https://www.econbiz.de/10003252226
Saved in:
59
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
60
The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001543477
Saved in:
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