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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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