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How does market orientation contribute to service firm performance?

Matear, Sheelagh; Osborne, Phil; Garrett, Tony; Gray, … - In: European Journal of Marketing 36 (2002) 9/10, pp. 1058-1075

This study utilises the inter‐relationship between market orientation and innovation in order to examine alternative … directly and through innovation, with innovation mediating the contribution. These results emphasise that researchers should …

Persistent link: https://www.econbiz.de/10014722045

Exploring the role of market learning capability in competitive strategy

Weerawardena, Jay - In: European Journal of Marketing 37 (2003) 3/4, pp. 407-429

It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive … potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation … advantage reflecting the need for a broader conceptualization of the innovation construct. Past research has also overlooked the …

Persistent link: https://www.econbiz.de/10014722078

Beyond market orientation

Darroch, Jenny; McNaughton, Rod - In: European Journal of Marketing 37 (2003) 3/4, pp. 572-593

sustainable competitive advantages such as innovation. Using an instrument to measure a knowledge‐management orientation, which is … to their innovation and financial performance profiles. The study finds that firms with a knowledge …

Persistent link: https://www.econbiz.de/10014722085

Delaying the inevitable?

Morris, Leigh; Abrams, Dominic; Randsley de Moura, Georgina - In: European Journal of Marketing 37 (2003) 10, pp. 1440-1456

Whereas there is general satisfaction with straightforward picture‐board techniques for testing me‐too and brand extension product concepts, there is a widely held belief that such techniques are inadequate in accurately gauging the appeal of truly innovative concepts. “Living with the...

Persistent link: https://www.econbiz.de/10014722123

Managing the new service development process: towards a systemic model

Stevens, Eric; Dimitriadis, Sergios - In: European Journal of Marketing 39 (2005) 1/2, pp. 175-198

the success of innovation projects. The aims of this paper are to provide a detailed description of the development … during innovation should be supported for banks and retailers. Several opportunities for further research are therefore …

Persistent link: https://www.econbiz.de/10014722232

Learning orientation and market orientation

Mavondo, Felix T.; Chimhanzi, Jacqueline; Stewart, Jillian - In: European Journal of Marketing 39 (2005) 11/12, pp. 1235-1263

resource practices (HRPs) and innovation and their association with organisational performance. The aim is to show that HRPs … and innovation are important mechanisms for transmitting the benefit of LO and MO into performance outcomes. Design … assess direct, indirect and total effects of LO and MO on performance outcomes through HRPs and innovation (conceptualised as …

Persistent link: https://www.econbiz.de/10014722289

Seeing what's next: using the theories of innovation to predict industry change

Cavusgil, Erin - In: European Journal of Marketing 39 (2005) 11/12, pp. 1389-1390

Persistent link: https://www.econbiz.de/10014722296

Market scanning for new service development

Veflen Olsen, Nina; Sallis, James - In: European Journal of Marketing 40 (2006) 5/6, pp. 466-484

and discontinuous innovation. It is found that narrow and broad scanning each affect the new service development process … translate into important avenues for future research, are to develop a better measure of discontinuous innovation, and to test …

Persistent link: https://www.econbiz.de/10014722322

The evolution of the empowered consumer

Davies, Andrea; Elliott, Richard - In: European Journal of Marketing 40 (2006) 9/10, pp. 1106-1121

Purpose – An oral history to examine the evolution of the empowered consumer and brand consciousness from 1918 to 1965 as a critical analysis of mass consumer culture in Britain. Design/methodology/approach – The authors trace the changing experience of consumer empowerment and importantly...

Persistent link: https://www.econbiz.de/10014722358

The importance of innovation in international textile firms

Vila, Natalia; Kuster, Ines - In: European Journal of Marketing 41 (2007) 1/2, pp. 17-36

Purpose – The purpose of the paper is to analyse the importance of innovation for firms involved in international … that not all types of innovation dimensions are required to find new clients in new countries. Research limitations …

Persistent link: https://www.econbiz.de/10014722376