Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics and predicting how a product will perform in the...

Most studies on online marketplaces focus on seller uncertainty and rely on data from online marketplaces in the U.S. This paper extends this literature by focusing on product uncertainty and defining its two dimensions - description uncertainty (identifying the product‘s characteristics) and...

This paper examines the antecedents and consequences of product uncertainty in online marketplaces by conceptualizing the dimensions of product uncertainty - description uncertainty (identifying product characteristics), performance uncertainty (inferring product's future performance) and fit...

This paper explores the performance of Chinese small and medium sized enterprises (SMEs) on Business-to-Business (B2B) electronic marketplaces (EMs). Based on a content analysis of 155 cases of high performing online Chinese vendors, this paper explains the success of SME online B2B vendors...

The resourced-based view (RBV) is one of the most frequently cited theories in organization research. In the field of Information Systems (IS), the RBV has been used to explain organizations' IT capabilities and firm performance. Recently, small online vendors have emerged as a viable...

The Internet has long been argued to have “flattened” the world. However, a variety of work has shown that frictions do remain, deriving from biases and preferences tied to individual-level differences, e.g., cultural, demographic, and geographic. Such biases, if present, are undesirable...

A common issue in online dating platforms is that many users focus their attention on a subset of popular peers, which leads to congestion and thus lower matching rates. Our study examines the results of a randomized natural field experiment, wherein our corporate partner, a large online dating...

Online shopping websites typically classify customers into different membership tiers in their customer relationship management systems. This study investigates the effects of membership tiers on user content generation behavior in the context of an electronic commerce marketplace that has a...

We design a series of online performance feedback interventions that aim to motivate the production of user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop a novel set of alternative feedback message framings, aligned with cooperation (i.e., your content...