In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by … heavily regulated than cigarettes. Our empirical analysis uses data on advertising expenditures and data from an archive of … OTC status is associated with an increase in advertising expenditures and the number and pages of magazine advertisements …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting … decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more …

In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by … heavily regulated than cigarettes. Our empirical analysis uses data on advertising expenditures and data from an archive of … OTC status is associated with an increase in advertising expenditures and the number and pages of magazine advertisements …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting … decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more …