Social media alcohol advertising among underage minors : effects of models' age
Year of publication: |
2021
|
---|---|
Authors: | Alhabash, Saleem ; Mundel, Juan ; Deng, Tao ; McAlister, Anna R. ; Quilliam, Elizabeth Taylor ; Richards, Jef I. ; Lynch, Kristen |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 4, p. 552-581
|
Subject: | alcohol use | LC4MP | model age | Psychophysiology | social cognitive theory | social media | Social Web | Social web | Alkoholkonsum | Alcohol consumption | Virales Marketing | Viral marketing | Werbung | Advertising |
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