Similar Search Results

NPS spillover in brand extensions : an empirical study

Cho, Jihoon; Walker, Doug; Nowlin, Edward L. - In: International journal of market research 66 (2024) 2/3, pp. 359-371

Persistent link: https://www.econbiz.de/10014584493

The value of measuring customer satisfaction

Cho, Jihoon; Aribarg, Anohca; Manchanda, Puneet - 2017 - This version: January 2017

Persistent link: https://www.econbiz.de/10011741909

Perception carryover in cross-buying : the role of interpurchase time and product locus

Cho, Jihoon; Janda, Swinder - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 809-819

Persistent link: https://www.econbiz.de/10014537403

Reciprocity in upward product line extensions : a longitudinal study

Cho, Jihoon; Janda, Swinder - In: Journal of retailing and consumer services 70 (2023), pp. 1-7

Persistent link: https://www.econbiz.de/10014239843

Impact of movie-watching on cross-selling revenue in shopping malls : implications for post-pandemic recovery

Lee, Myounggu; Cho, Jihoon; Kim, Youngju; Kim, Hye-jin - In: Journal of retailing and consumer services 73 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014303240

Can firms benefit from integrating high-frequency survey measures with objective service quality data?

Cho, Jihoon; Aribarg, Anocha; Manchanda, Puneet - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 513-533

Persistent link: https://www.econbiz.de/10014383226

Defending the frontier : examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes

Chaker, Nawar N.; Nowlin, Edward L.; Walker, Doug; … - In: European Journal of Marketing 55 (2020) 3, pp. 671-699

Purpose: Salespeople frequently face the predicament of wanting to protect their market knowledge from coworkers while not appearing recalcitrant. Considering the choice of disclosing information or refusing to disclose, they may choose a third option: appearing to share knowledge while...

Persistent link: https://www.econbiz.de/10012411428

Alone on an island : a mixed-methods investigation of salesperson social isolation in general and in times of a pandemic

Chaker, Nawar N.; Nowlin, Edward L.; Walker, Doug; … - In: Industrial marketing management : the international … 96 (2021), pp. 268-286

Persistent link: https://www.econbiz.de/10013194584

The impact of manager likeability on sales performance

Nowlin, Edward L.; Walker, Doug; Anaza, Nwamaka - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 159-173

Persistent link: https://www.econbiz.de/10012181614

When and how does sales manager physical attractiveness impact credibility : a test of two competing hypotheses

Chaker, Nawar N.; Walker, Doug; Nowlin, Edward L.; … - In: Journal of business research : JBR 105 (2019), pp. 98-108

Persistent link: https://www.econbiz.de/10012128485