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Digital marketing for NPOs
Mudzimba, Edward; Chokera, Fainos; Dube, Mercy - In: Effective digital marketing for improving society …, (pp. 1-23). 2024
Persistent link: https://www.econbiz.de/10014463383
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The future of sustainable marketing : stakeholder perspectives on sustainable agricultural marketing
Tshuma, Sinothando; Dube, Mercy; Hungwe, Delight Rufaro; … - In: Emerging technologies and marketing strategies for …, (pp. 88-100). 2024
Persistent link: https://www.econbiz.de/10014635506
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Introduction to AI in marketing research : the evolution of marketing in the digital age
Hungwe, Delight Rufarp; Dube, Mercy; Tshuma, Sinothando - In: AI-driven marketing research and data analytics, (pp. 216-227). 2024
Persistent link: https://www.econbiz.de/10014558946
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Redesigning consumer engagement through Metaverse strategies : blockchain and Web 3.0 technologies
Dube, Mercy; Tshuma, Sinothando - In: AI-driven marketing research and data analytics, (pp. 309-324). 2024
Persistent link: https://www.econbiz.de/10014559104
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Security and privacy challenges in digital marketing
Tshuma, Sinothando; Masengu, Reason; Dube, Mercy - In: AI-driven marketing research and data analytics, (pp. 325-341). 2024
Persistent link: https://www.econbiz.de/10014559105
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The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy; Tshuma, Sinothando; Mawere, Rukudzo Alyson - In: Sustainable marketing, branding, and reputation …, (pp. 295-309). 2023
Persistent link: https://www.econbiz.de/10014414240
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AI-driven marketing research and data analytics
Masengu, Reason (ed.); Chiwaridzo, Option Takunda (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014514192