This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial … insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces …. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple …

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a … comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion … and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of …

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …