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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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An economic analysis of online advertising using behavioral targeting
Chen, Jianqing; Stallaert, Jan - In: Management information systems : mis quarterly 38 (2014) 2, pp. 429-449
Persistent link: https://www.econbiz.de/10010425080
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris; Van de Sompel, Dieneke - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
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A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
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Older women's responses to current fashion models
Kozar, Joy M.; Damhorst, Mary Lynn - In: Journal of fashion marketing and management 12 (2008) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
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Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A. - 2006
Persistent link: https://www.econbiz.de/10003139175