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Sponsorship network portfolio of corporate partners in the National Basketball Association
Kim, Amy Chan Hyung; Lee, Hyun-Woo; Kim, Yu Kyoum - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 340-359
Persistent link: https://www.econbiz.de/10011504173
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Developing competitive advantage using the triple bottom line : a conceptual framework
Schulz, Steven A.; Flanigan, Rod L. - In: The journal of business & industrial marketing 31 (2016) 4, pp. 449-458
Persistent link: https://www.econbiz.de/10011496535
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The critical success factors affecting the adoption of inter-organization systems by SMEs
Fu, Hsin-pin; Chang, Tien-hsiang; Ku, Cheng-yuan; … - In: The journal of business & industrial marketing 29 (2014) 5, pp. 400-416
Persistent link: https://www.econbiz.de/10010393907
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From the editors : introduction to the emerging discourse incubator on the topic of leveraging multiple types of resources within the supply network for competitive advantage
Cantor, David E.; Yan, Tingting; Pagell, Mark; Tate, … - In: The journal of supply chain management 58 (2022) 2, pp. 3-7
Persistent link: https://www.econbiz.de/10013178065
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Dispersion von Marketingaktivitäten in Business-to-Business Unternehmen : Merkmale, Messung, Einflussfaktoren und Auswirkungen
Blachetta, Marie - 2020
Persistent link: https://www.econbiz.de/10012307506
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The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
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Price bargaining and competition in online platforms : an empirical analysis of the daily deal market
Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10012294599
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Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
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Mobilizing the temporary organization : the governance roles of selection and pricing
Ghazimatin, Elham; Mooi, Erik A.; Heide, Jan B. - In: Journal of marketing 85 (2021) 4, pp. 85-104
Persistent link: https://www.econbiz.de/10012593255
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Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten : Überblick über die Marketingliteratur
Bornemann, Torsten; Klarmann, Martin; Moosbrugger, Martin - In: Schmalenbach journal of business research : SBUR 72 (2020) 4, pp. 447-478
Persistent link: https://www.econbiz.de/10012434141